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Research papers

Should you take me out to the ballgame?

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Via assessments that are...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Robert Passikoff, Allen Gerber
Company: Brand Keys, Inc.
June 21, 2005
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Citation

Passikoff and Gerber (2005a, June 21). Should you take me out to the ballgame?. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/should-you-take-me-out-to-the-ballgame-